MUSASHI JAPAN opens second Paris store for Japanese kitchen knives

TAIMATSU Inc. has opened MUSASHI JAPAN France Blue Store in Paris, giving the Japanese knife brand a second customer-facing location in the city. The move expands MUSASHI JAPAN’s European retail presence and adds another place for shoppers to view knives, get guidance and learn about craftsmanship.

Why it matters: - Paris is a high-traffic market for design, cuisine and craftsmanship, which gives MUSASHI JAPAN a strategic base for European growth. - The second Paris store gives the brand more direct contact with customers in a key overseas market. - The store is meant to help shoppers understand Japanese kitchen knives before buying, not just browse them online.

What happened: - TAIMATSU Inc. opened MUSASHI JAPAN France Blue Store in Paris in 2026. - The opening adds a second MUSASHI JAPAN store in Paris, following MUSASHI JAPAN France White Store. - The new location is at 48 Rue Sainte-Croix de la Bretonnerie, 75004 Paris, France. - The store is open from 11:00 to 19:00 local time.

The details: - The France Blue Store uses a blue-gray showroom concept inspired by Paris rooftops and historic architecture. - The design is meant to echo the city’s bluish-gray streetscape while presenting Japanese knife craftsmanship. - The store gives customers a place to view Japanese kitchen knives, receive product guidance and learn about materials and craftsmanship. - TAIMATSU’s Representative Director is Wang Weihan. - TAIMATSU was established in November 2023 and is headquartered in Chuo-ku, Tokyo. - TAIMATSU’s broader business spans Japanese kitchen knives, sake, fragrance, cultural experiences and restaurant operations. - The company’s operating brands include MUSASHI JAPAN, YOKAI JAPAN, FUJI JAPAN and ITTO. - The company also shared its corporate website in the release as the TAIMATSU Corporate Website.

Between the lines: - The Paris expansion signals a multi-store retail strategy rather than a single flagship approach. - The blue-gray concept blends local Parisian identity with Japanese craft positioning, which may help the brand stand out in a crowded luxury retail market. - The opening also fits TAIMATSU’s broader push to present Japanese traditional crafts through international, consumer-facing experiences.

What's next: - TAIMATSU said it will continue promoting Japanese traditional crafts in Europe and other overseas markets. - The company is likely to use the Paris stores to deepen customer awareness of MUSASHI JAPAN and support broader international growth. - The second Paris location gives the brand another platform to test how in-person retail performs outside Japan.

The bottom line: - MUSASHI JAPAN is building a stronger European footprint by pairing Japanese knife craftsmanship with a Paris-specific retail concept.