Touché Golf launches personalized HONMA BERES 5-Star Diwali gifting in India

Touché Golf has introduced a Diwali gifting program in India featuring HONMA’s BERES 5-Star Driver and Putter, with bespoke customization aimed at golfers and premium corporate buyers. The offer is positioned as a more personal alternative to standard luxury gifts.

Why it matters: - Touché Golf is targeting Diwali gifting, one of the biggest seasonal occasions for premium purchases in India. - The HONMA BERES 5-Star line is positioned as a luxury golf gift that can be personalized for recipients, clients or business partners. - The offer gives premium corporate buyers a more tailored option than conventional festive gifting.

What happened: - Touché Golf, the exclusive distributor of HONMA Golf in India, introduced an exclusive Diwali gifting proposition built around the HONMA BERES 5-Star Driver and BERES 5-Star Putter. - The launch is aimed at golfers and buyers looking for bespoke luxury gifts during the 2026 festive season. - The company framed the initiative as an alternative to conventional luxury gifting.

The details: - The BERES 5-Star collection features gold detailing, premium positioning and bespoke personalization options. - Each club can be customized and personalized for the recipient. - Touché Golf said the gift is intended for personal use or for giving to a valued friend, client, partner or business associate. - Radhika Mehta, Executive Director and Country Head – HONMA Golf Business at Touché Golf, said Diwali gifting should make someone feel valued and that personalization makes the BERES 5-Star “truly individual.” - The BERES 5-Star Driver is positioned as a striking gift, while the BERES 5-Star Putter is presented as a more refined and personal option. - Both clubs reflect HONMA’s focus on individuality and exclusivity.

Between the lines: - The launch extends HONMA’s luxury brand positioning beyond performance into relationship-based gifting. - Touché Golf is also using the festive season to deepen its presence in India’s premium golf segment. - The corporate gifting angle suggests the company is looking beyond individual golfers and into client-recognition budgets.

What's next: - Touché Golf is expected to market the BERES 5-Star gifting proposition through the Diwali season. - The company will continue using personalized fittings, customer experiences, golf club partnerships and its market network to expand HONMA’s presence in India. - HONMA’s broader luxury lineup will remain centered on craftsmanship, design, premium aesthetics and personalisation.